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| Three-in-four teens have social network profile |
| Culture |
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Canada’s teenagers are dramatically outpacing their parents when it comes to developing and managing a social network profile, a new Ipsos-Reid study has discovered. It found that in the 18 months since a similar survey was conducted, the proportion of “online teens” with a social network profile had jumped from 50 per cent to 76 per cent. The proportion of “online adults” also increased over that same period, but at a much lower pace, rising from 39 per cent to just 56 per cent. “Consequently,” said study author Mark Laver, “some parents will have little to no clue about what their children are doing online.” The study also found that Facebook is far and away the most popular social profiling site, with 93 per cent of teens placing their profiles there, up from 69 per cent in 2007. The next most popular sites are Windows Live™ Space (29 per cent), and MySpace™ (19 per cent). In addition, as CTV British Columbia reported, 44 per cent of Canadians aged 55 and older also had a social network profile, and 59 per cent of women used online networking, compared to 52 per cent of men. |
